2013 – Last Orders
We’ve all done it. Go to bed drunk. Wake up sober. Albeit with a shocking hangover. And you’re up for anything. Right? Wrong. The body takes longer to deal with the alcohol you consumed last night than you might think. And that was the simple thought behind Dominic Savage’s final commercial project this year. Steve Jones and Martin Loraine at AMV came up with the idea – and turned to Dominic to find out how it might be done most authentically.
So Laurence Saunders (actor) was taken out for a few drinks (okay – a lot of drinks) and then – when he was much worse for wear – he recorded the voice track. Three days (and a horrible hangover) later, Laurence came back in and was filmed lip-synching to his ‘drunk self’. No post-production trickery – simple (but effective) in-the-camera stuff.
1 in 5 of all positive breath tests happen the morning after the night before. Here’s hoping that this film might persuade some people to catch the bus rather than risk driving to work on the morning after that big night out this Christmas.
Dominic has just completed a campaign for the legal firm Slater & Gordon. Created at M&C Saatchi by Matt Beaumont and Phil Reedy, the ads run as the Australian based company opens a network of UK offices.
Losing your job and recovering from a serious accident are subjects that need to be handled with sensitivity and care – which is where Dominic comes into his own.
Photographed by Ruairi O’Brien (“The Fall” and “Line Of Duty”) the commercials were edited by Tim Hardy at Stitch and finished at The Mill and Grand Central. The unflappable Mike Griffin produced at the agency end.
Dominic starts work on a new 5 part drama for the BBC through Working Title at the beginning of 2014.
Watch the ad
Please click here to see Dominic’s latest showreel.
Production Company Produces Press Campaign Shock!
Have you seen the new press ads for NewsWorks? You can’t miss them. Full colour pages across the whole of the national press. And digital executions on the papers’ websites. It’s a proper campaign.
John Lloyd wrote the copy. He’s got a bit of a way with words. The design team Tappin Gofton handled the design and art direction. Best known for their work with Coldplay, the Chemical Brothers and Nadav Kander, their work means the ads jump right off the page.
Here’s the Campaign Live coverage of the ads. And here’s a great piece by John in The Evening Standard – talking about why he wouldn’t have touched the idea with a bargepole twelve months ago. And what made him change his mind.
As a production company we do tv and content stuff. Obviously. But in the last year we’ve been involved with award winning radio ads and a national press print campaign. So if you’ve got a poster campaign that needs some work – maybe you should give us a call….
Sutton Massive 1. PhoneShop does Grime
That’s it. PhoneShop3 is over. Six episodes gone in the blink of an eye. If you missed any (forgivable) or all (unforgivable) then they are all available here on Channel 4′s player.
The high point of the last show was the spoof Grime promo. You can watch the whole thing here. Filmed on a bitterly cold Good Friday on some of the, er, rougher estates of South London, the main cast and crew were joined by some of the locals who made up SM1 – the Sutton Massive 1.
Anyone who’s worked on a film production in those circumstances knows that this is the point where things can get a bit feisty – but such is the affection for the show amongst the target that the whole thing ran smoothly and without any hitches. And every last piece of equipment was accounted for….not something you can always say in similar locations!
See you all at the next MOBO awards!